Privacy policy
Last updated: April 15, 2026
Modèle B.T. operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, as our customer, with a personalized shopping experience (the “Services”). Modèle B.T. is powered by Shopify, which enables us to provide you with the Services. This Privacy Policy describes how we collect, use, and disclose your personal information when you access or use the Services, make a purchase or another transaction, or otherwise communicate with us. In the event of any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will prevail with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By accessing and using our Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.
The personal information we collect or process
When we use the term “personal information,” we mean information that identifies you or that can reasonably be linked to you or another person. Personal information does not include information collected anonymously or de-identified so that it cannot identify you or reasonably be linked to you. Depending on how you interact with the Services, where you reside, and to the extent permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from such information:
Contact information, including your name, address, billing address, shipping address, phone number, and email address.
Financial information, including credit card numbers, debit card numbers, bank account numbers, payment card information, bank account details, transaction details, payment method, payment confirmation, and other payment details.
Account information, including your username, password, security questions, preferences, and settings.
Transaction information, including items you view, place in your cart, add to your wishlist, purchase, return, exchange, or cancel, as well as your past transactions.
Your communications with us, including information you include in your communications with us, for example when you send a customer service inquiry.
Device information, including information about your device, browser, or network connection, your IP address, and other unique identifiers.
Usage information, including information about your interaction with the Services, including how and when you access or interact with the Services.
Sources of personal information
We may collect personal information from the following sources:
Directly from you, including when you create an account, access or use the Services, communicate with us, or otherwise provide us with your personal information;
Automatically through the Services, including from your device when you use our products or services or access our websites, and through the use of cookies and similar technologies;
From our service providers, including when we engage them to implement certain technologies and when they collect or process your personal information on our behalf;
From our partners or other third parties.
How we use your personal information
Depending on how you interact with us or which Services you use, we may use your personal information for the following purposes:
To provide, tailor, and improve the Services. We use your personal information to provide the Services to you, including to perform our contract with you, process your payments, fulfill your orders, remember your preferences and the items you are interested in, send you account-related notifications, process purchases, returns, exchanges, or other transactions, create, maintain, and otherwise manage your account, arrange shipping, facilitate any returns and exchanges, allow you to post reviews, and create a personalized shopping experience, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services.
Marketing and advertising. We use your personal information for marketing and promotional purposes, such as sending you marketing, advertising, and promotional communications by email, SMS, or postal mail, and showing you online advertisements for products or services on the Services or on other websites, including based on items you previously purchased or added to your cart and your other activity on the Services.
Security and fraud prevention. We use your personal information to authenticate your account, provide a secure shopping and checkout experience, detect, investigate, or take action regarding fraudulent, illegal, unsafe, or malicious activity, protect public safety, and secure our Services. If you choose to use the Services and create an account, you are responsible for keeping your account credentials confidential. We strongly recommend that you do not share your username, password, or other access credentials with anyone.
To communicate with you. We use your personal information to provide customer service, respond to your requests, deliver effective services, and maintain our business relationship with you.
For legal reasons. We use your personal information to comply with applicable law or respond to valid legal processes, including requests from law enforcement or government authorities, to investigate or participate in civil discovery, potential or ongoing litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.
How we disclose personal information
In certain circumstances, we may disclose your personal information to third parties for legitimate purposes consistent with this Privacy Policy. These circumstances may include:
With Shopify, vendors, and other third parties who perform services on our behalf (for example, IT management, payment processing, data analytics, customer service, cloud storage, fulfillment, and shipping).
With business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising through third-party services based on your online activity across different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you reside, you may have the right to ask us not to share information about you for the purpose of showing you targeted advertising and marketing based on your online activity across different merchants and websites. You may exercise your rights to opt out of these uses here.
When you direct us, request us, or otherwise consent to the disclosure of certain information to third parties, for example to ship products to you or through your use of social media widgets or login integrations.
With our affiliates or otherwise within our corporate group.
In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligation (including in response to subpoenas, search warrants, or similar requests), to enforce applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.
Relationship with Shopify
The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services. Information that you submit to the Services will be transmitted to and shared with Shopify, as well as with third parties that may be located in countries other than the one in which you reside, in order to provide and improve the Services.
In addition, to help protect, grow, and improve our business, we use certain enhanced Shopify features that incorporate data and information from your interactions with our Store, other merchants, and Shopify. To provide these enhanced features, Shopify may use personal information collected from your interactions with our store, other merchants, and Shopify. In these circumstances, Shopify is responsible for processing your personal information, including responding to your requests to exercise your rights regarding the use of your personal information for these purposes. To learn more about how Shopify uses your personal information and the rights you may have, you may visit the Shopify Consumer Privacy Policy. Depending on where you reside, you may exercise certain rights regarding your personal information here through the Shopify Privacy Portal link.
Third-party websites and links
The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites that are not affiliated with or controlled by us, we encourage you to review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites.
Information you provide in public or semi-public places, including information you share on third-party social media platforms, may also be viewed by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content of those platforms or their owners or operators, except as disclosed on the Services.
Children’s data
The Services are not intended for children, and we do not knowingly collect any personal information from children who have not reached the age of majority in their jurisdiction. If you are the parent or guardian of a child who has provided us with personal information, you may contact us using the contact details below to request its deletion. As of the effective date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” (as those terms are defined under applicable law) personal information of individuals under 16 years of age.
Security and retention of your information
Please note that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecured channels to communicate sensitive or confidential information to us.
How long we retain your personal information depends on different factors, such as whether we need the information to manage your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable agreements and policies.
Your rights and choices
Depending on where you reside, you may have some or all of the rights listed below with respect to your personal information. However, these rights are not absolute, may apply only in certain circumstances, and in some cases we may deny your request as permitted by law.
Right of access / right to know. You may have the right to request access to personal information we hold about you.
Right to deletion. You may have the right to request that we delete personal information we hold about you.
Right to correction. You may have the right to request correction of inaccurate personal information we hold about you.
Right to portability. You may have the right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and subject to certain exceptions.
Right to opt out of sale or sharing for targeted advertising. Depending on where you reside, you may have the right to opt out of the “sale” or “sharing” of your personal information or to opt out of the processing of your personal information for purposes considered “targeted advertising” under applicable privacy laws. You may exercise your rights to opt out of these uses here.
Please note that if you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on where you reside, we will automatically treat this as a request to opt out for the device and browser you use to access the website. If we are able to associate the device sending the signal with a Shopify account, we will also apply the opt-out request to that account. To learn more about Global Privacy Control, you can visit the Global Privacy Control website. Other than Global Privacy Control, we do not recognize other Do Not Track signals that may be sent by your web browser or device.
Managing communication preferences. We may send you promotional emails. You may opt out at any time by using the unsubscribe option included in our emails. If you opt out, we may still send you non-promotional emails, such as those about your account or orders you have placed.
If you reside in the United Kingdom or the European Economic Area, and subject to exceptions and limitations under local law, you may have the following rights in addition to those listed above:
Objection to processing and restriction of processing: You may have the right to ask us to stop or restrict the processing of your personal information for certain purposes.
Withdrawal of consent: Where we rely on your consent to process your personal information, you have the right to withdraw that consent. If you withdraw your consent, the lawfulness of processing based on your consent before its withdrawal will not be affected.
You may exercise these rights where indicated on the Services or by contacting us using the contact details provided below. To learn more about how Shopify uses your personal information and the rights you may have, including rights related to data processed by Shopify, you may consult Shopify’s privacy policy page.
We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, as permitted or required under applicable law. In accordance with applicable law, you may designate an authorized agent to make requests on your behalf. Before accepting such a request from an agent, we will require the agent to provide proof that you have authorized them to act on your behalf, and we may require you to verify your identity directly with us. We will respond to your request within the time period required by applicable law.
Complaints
If you would like to make a complaint about how we process your personal information, please contact us using the details provided below. Depending on where you reside, you may have the right to appeal our decision by contacting us using the details below, or by lodging a complaint with the relevant data protection authority in your jurisdiction. For the EEA, you can find a list of the responsible data protection supervisory authorities here.
International transfers
Please note that we may transfer, store, and process your personal information outside the country where you reside.
If we transfer your personal information outside the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms such as the European Commission’s Standard Contractual Clauses, or any equivalent contract issued by the relevant UK authority, as applicable, unless the data transfer is to a country determined to provide an adequate level of protection.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the “Last updated” date, and provide notice as required by applicable law.
Contact
If you have questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call us at [insert phone number], email us at info@modelebt.com or contact us at 303 rue Heriot, Drummondville, QC, J2B 1A6, Canada. For the purposes of applicable data protection laws, we are the controller of your personal information.